Frame Art
Digital Marketing Proposal
Prepared by Green Dot Advertising — May 17th, 2017
Objectives & Marketing Strategy
Design and develop two landing pages – one for interior designers and one for local consumers – to generate inquiries prospects clicking through from digital marketing campaigns.
Marketing Strategy:
These days, frames can be ordered online for very little money. Yet sending artwork through the mail is an even bigger hassle than visiting a local expert. As a result, Green Dot suggests targeting only two groups of people – interior designers, and professionals living downtown and on Brickell Ave.
The strategy is to run digital ads on social media sites like Facebook and Instagram, as well as on Google when people search for a local frame shop. Once a user clicks on the ad, they will be taken to a custom landing page specifically addressing their needs. That means ads targeting interior designers link to one landing page, while ads targeting locals link to another page. The two landing pages will replace the need for a website update in the short term and allow the marketing campaigns to launch very quickly.
To ensure that prospects feel Frame Art is special, we strongly recommend a half day video / photo shoot at the gallery to create custom content to engage the audience. Green Dot has all of the equipment needed to professionally shoot video and still photography of the Frame Art Gallery. Once acquired, these images will serve as content for both the landing pages, as well as the social media ad campaign.
Photography & Video Production
Photography & Video Production
Shoot the photography and video assets needed to produce the proposed landing pages and support the marketing campaigns with engaging, custom content.
Integrating custom photography and video into your sales collateral and content marketing campaigns is a powerful way to generate an engaging and visually stimulating experience for prospects and existing customers alike.
Green Dot can shoot photos and videos of ingredients and product being prepared, as well as final presentations for the video menu board and website.
Deliverables Include the Following:
- (1) Half day of shooting video
- (1) Half day of shooting photography
- (25) Color corrected high resolution images
- (1) 90 second looping b-roll video clip for website
- (1) 45 sec. video ad for social media with on-screen subtitles
Photography & Video Production Services:
Pre-Production Planning
- Shot list, planning, location
- Account Service
Photography
- (1) Half day of photography w/ Canon 5D Mark iii
- Canon L lenses and accessories
Video
- (1) Half day of video w/ Canon C100 Mark ii
- Osmo +
- Pro light kit
- Inspire 2 Drone
Landing Pages
Landing Pages Scope of Work
Design and develop two landing pages to support the digital marketing campaigns.
This landing pages quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content, such as shoe images and information, without html coding.
The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
Landing Pages
- Interior DesignersIntro - Framing for Interior Designers
Custom Framing
B-roll Video
Frame Samples - photo gallery
Specialized pricing for Designers
Fast Turnaround
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Call or email us - Downtown LocalsIntro - Framing for Downtown Locals
Custom Framing
B-roll Video
Frame Samples - photo gallery
Pricing Packages
Fast Turnaround
---
Call or email us
Includes the Following:
- Account service
- Copywriting
- Visual concept development for website designs
- (2) sets of revisions
- Custom website development & programming
- Setup custom site design in WordPress CMS
- Website setup on hosting account
Video Advertising
Social Media & YouTube Video Ads
Video ads can be placed on social media sites like Facebook, Instagram and YouTube where they can reach a wide target audience at a low cost, especially when compared to television placements. Research shows everyone from Millennials to senior business executives now prefers video over text and that video can increase conversions by over 65%.
Using the video assets from your shoot, Green Dot can create short 30 – 45 second video ads for social media platforms targeting users on their mobile devices.
Includes the Following:
- Campaign setup including copywriting and precise targeting
- Media research and placement
- Campaign management & optimization
- Conversion tracking and reporting (incl. phone call tracking)
Does Not Include:
- Video Production
Retargeting Display Ads
Retargeting Display Ads
Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Includes the Following:
- Account service
- Copywriting and concept development
- Design of banner ad creative
- Campaign management and optimization
- Tracking and monthly reporting
Analytics & Reporting
Analytics & Reporting
Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), RavenTools (campaign performance) and Call Tracking Metrics (phone call lead tracking).
Includes the Following:
- Ongoing campaign tracking and analytics
- Ongoing campaign optimization based on data
- Google Analytics goal tracking setup and management
- Call Tracking Metrics – phone call tracking
- RavenTools for campaign KPI reporting
- Monthly account review
Services Summary & Pricing
Services Summary & Pricing
Custom Video & Photography
Video & Photography services:
- Pre-Production Planning & Account Service
- (1) half day photography sessions w/ Canon 5D Mark iii
- (1) Full day of video with Canon C100 Mark ii
- Osmo +
- Pro lighting equipment
- Image import, editing and sorting
- Digital retouching and color correction for 25 images
- (1) 90 second looping b-roll video clip for website
- (1) 45 sec. video ad for social media with on-screen subtitles
$3,000
Landing Pages
Project includes:
- Account service
- Copywriting
- Visual concept development
- Custom website development & programming
- Video integration
- (2) sets of revisions
- Setup custom site design in WordPress CMS
- Landing page setup on hosting account
$2,800
Campaign Setup
One-time campaign setup fee includes:
- Social audience profiling & targeting
- Retargeting banner ad design
- Update branding for social channels
- Phone Call tracking setup
- Campaign tracking
- Google Analytics integration
- Google Adwords keyword research and search campaign setup
$2,500
Digital Marketing Services
Your marketing services package includes the following:
- Creative for social channels
- Page Management for Facebook
- Advertising for Facebook
- Video ads on Facebook
- Google Adwords – SEM
- Retargeting ad management & creative
- Ongoing tracking & analytics- including access to the GD project portal and a campaign dashboard
- Monthly reporting
- Includes media management up to $5k per month**Additional media management beyond $5k per month is billed at 12% of ad spend.
$2,500 p/m
Suggested Monthly Media Spend
You set the budget
Social: $1,500 p/m
Search: $1,000 p/m
Retargeting: $250 p/m
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Photography & Video | $3,000 | |||||
| Landing Pages | $1,400 | $1,400 | ||||
| Campaign Setup | $2,500 | |||||
| Digital Marketing | $2,500 | $2,500 | $2,500 | $2,500 | ||
| Monthly Totals | $4,400 | $3,900 | $2,500 | $2,500 | $2,500 | $2,500 |
Social Advertising & Management
Social Advertising
Advertising on social media allows you to laser target and reach those people most likely to find your product or service relevant, interesting and valuable. Placing ads on social channels is the best way to grow your followers and reach targets that are not already aware of your brand, but should be.
The objective is to target interior designers throughout Miami-Dade County, and local residents on Brickell Ave and living in Downtown Miami. The
Social Media Management
Social marketing on Facebook, Instagram, Twitter, LinkedIn, Pinterest and other social networks allows you to engage directly with your social community on a daily basis.
Includes the Following: