DGD Transport

Advertising & Marketing Proposal

Prepared by Green Dot Advertising — August 11, 2017

Objectives & Marketing Strategy

Green Dot will execute a comprehensive pay-per-click (PPC) advertising campaign to generate leads for DGD Transport. An emphasis will be placed on optimizing both the ads and the landing pages to generate the highest ROI. 

Marketing Strategy:

Green Dot will help DGD Transport optimize their PPC ad campaigns to help the company grow its client base. The strategy will include helping DGD achieve the best Google Quality Score for the ads as well as putting in place an optimization strategy for the landing pages.

At Green Dot we let the data show us what the landing pages should ultimately look like by a/b testing various landing page options and seeing what leads to the highest conversion rate and strongest ROI.

 

Landing Pages

Landing Pages

Design and develop a series of (3) custom landing pages to support the marketing campaigns.

These landing pages are quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding.

The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.

The goal of creating new landing pages is to a/b test them against the currently existing landing pages to see if we can improve the conversion rate by strategically changing certain elements of the page. We’ll begin by testing the landing pages for the three most important DGD services. Once we identify the right landing page layout we can then roll it out across all services.

Green Dot will include heat maps, scroll maps and video recordings of real PPC visitors interacting with the existing landing pages as well as the new landing pages. Tracking and reporting on user engagement as well as conversions will be included.

Content Outline
  • Landing PagesThese three pages will feature customized content to match the messaging in the ad campaigns for a higher quality score on Google to improve conversion rates.

    You can choose whichever three services you wish for us to optimize for.
    • Example: Travel Retail Warehousing
    • Example: 3PL Warehouse
    • Example: Bonded Warehouse
Includes the Following:
  • Account service
  • Copywriting
  • Visual concept development for landing pages
  • (2) sets of revisions
  • Custom landing page development & programming
  • Setup custom site design in WordPress CMS
  • Website setup on hosting account
  • Heat, scroll and click maps
  • Tracking and reporting

Google® Adwords

Google® Adwords

A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign. Targeting anyone searching specifically for your transport and hazmat services is a cost effective way to generate leads that are ready to buy.

Includes the Following:
  • Keyword research and competitive analysis
  • Ad copywriting
  • Campaign setup including targeting and restrictions
  • A/B testing of ads
  • Campaign management and optimization
  • Conversion tracking and reporting (incl. phone call tracking)

Retargeting Display Ads

Retargeting Display Ads

Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.

Includes the Following:
  • Account service
  • Copywriting and concept development
  • Design of banner ad creative
  • Campaign management and optimization
  • Tracking and monthly reporting

Analytics & Reporting

Analytics & Reporting

Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), RavenTools (campaign performance) and Call Tracking Metrics (phone call lead tracking).

Includes the Following:
  • Ongoing campaign tracking and analytics
  • Ongoing campaign optimization based on data
  • Google Analytics goal tracking setup and management
  • Call Tracking Metrics – phone call tracking
  • RavenTools for campaign KPI reporting
  • Monthly account review

Services Summary & Pricing

Services Summary & Pricing

DGD Landing Page Creation & Testing
Landing Pages

Project includes:

  1. Account service
  2. Copywriting
  3. Design
  4. Page layout
  5. Responsive code for desktop and mobile
  6. Setup WordPress CMS for custom site
  7. Setup on hosting account
  8. Setup heat, click and scroll maps
  9. Setup visitor video recordings

$3,500

PPC Campaign Setup

One-time campaign setup fee includes:

  1. Keyword Research
  2. Google Adwords setup
  3. Call tracking setup
  4. Tracking Setup
  5. Google Analytics

$2,000  

PPC Campaign Management

Includes the following:

  1. Account service
  2. Google Adwords PPC management
  3. Inbound Call tracking
  4. Retargeting ad management & creative
  5. Ongoing tracking & analytics- including access to the GD project portal and a campaign dashboard
  6. Monthly reporting
  7. Includes media management up to $5k per month**Additional media management beyond $5k per month is billed at 12% of ad spend.

$2,000 p/m

Suggested Monthly Media Spend

You set the budget
Search: $5,000+ p/m
Retargeting:  $300 p/m

Notes
Authorized Signature