Objectives & Marketing Strategy

Develop the Dena Lyons Couture brand with an updated site and fresh digital marketing efforts to increase brand awareness and help generate in store sales. 

Marketing Strategy:

Redesigning the website to appeal to shoppers and retailers is essential for success because of how important image is in the fashion industry. As of now, the current site is potentially confusing for shoppers or retailers, because the scarves and pocket squares look like paintings from a list view. Green Dot recommends shooting new photos that clearly show that these items are fashionable accessories that will showcase the scarves and pocket squares being modeled, so this confusion can be avoided in the future. We will also extend these new assets to other brand touch points, including social media and retargeting ads.

Digital marketing campaigns will be the primary channels to generate brand awareness and help drive sales. We recommend utilizing channels including Facebook, retargeting ads and content marketing, such as blogging and shareable social graphics. All of these initiatives will work together to help reach new consumers and retailers and keep your product top of mind.

Green Dot will carefully track and analyze the results of each campaign, including the cost to reach, engage and convert prospects into customers or partners.