CQ Insulation

Design & Development Proposal

Prepared by Green Dot Advertising — July 19th, 2019

Objectives & Design Protocol

Update and refresh the brand ID for CQ Insulation using the existing logo, then apply the new look to various brand touch points.

Design protocol:

The initial focus will be to design the update brand identity for CQ Insulation prior to creating the new website or sales brochure. Green Dot will design and present three distinct visual concepts for the client to review.

Upon approval of the updated brand identity the focus shifts to layout, production and development. The website, sales brochure and trade show display can all run in parallel aiming for the project deadline set for early October.

Logo & Brand ID

Logo & Brand ID

A relevant, distinct and visually appealing brand identity your target audience identifies with is imperative for success in a crowded marketplace.

Green Dot takes a holistic approach to designing logos and brand identities. We don’t present raw ideas, we deliver finished concepts with a variety of touch points.

Includes the Following:
  • Account service
  • Tag line and copy concept development
  • Design & visual concept development
  • Stationary design and business cards
  • Website home page design
  • Brochure cover
  • (2) sets of revisions

Website Scope of Work

Website Development Scope of Work

Design and develop a new, custom website to showcase the company’s products and services and support the marketing campaigns.

This website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding.

The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.

Website Content Outline
  • HomeIntro
    Featured product - Insulation
    Other products - Fire Safety, Openings, Drainage
    Company
    ---
    CTA - contact CQ
  • ServicesServices overview page with links to services pages
    ---
    CTA - Contact CQ
    • Insulation
    • Fire Safety
    • Drainage
    • Openings
  • CompanyIntro
    Company Focus
    Culture
    People - link
    Careers - link
    ---
    CTA - Contact CQ
    • People
    • Careers
  • ContactAddress
    Location Map
    Contact CQ
Includes the Following:
  • Account service
  • Copywriting
  • Design & layout for individual web pages
  • (2) sets of revisions
  • Custom website development & programming
  • Setup custom site design in WordPress CMS
  • Website setup on hosting account

Sales Brochure & Inserts

Sales Brochure

Design and produce a custom sales brochure with six full-size panels.

Project includes design and production for a six (6) panel 8.5” x 11” trifold sales brochure. Initially, the brochure opens from right to left, then the inside panel opens to the the middle to the right to reveal the three panel wide inside spread. No inserts are included.

Brochure & Insert Content Outline
  • Cover
  • Inside Flap - 1 panelCompany
    Leadership
    Culture
  • Inside Spread - 3 panelsServices
    Insulation
    Openings
    Fire Safety
    Drainage
  • Back CoverContact info
Includes the Following:
  • Account service
  • Copywriting
  • Page layouts
  • (2) sets of revisions
  • Production – final files ready for pre-press

Trade Show Display

Trade Show Display

A custom trade show display helps distinguish your brand from competitors and establishes credibility.

This project includes the design and production of modular display hardware for a 10 x 10 unit with a backdrop and podium.

Includes the Following:
  • Account service
  • Copywriting
  • Layout and final production
  • (2) sets of revisions
  • Shipping & fulfillment (upon request)

Services Summary & Pricing

Services Summary & Pricing

Brand Identity Design

Services include:

  1. Account service
  2. Tag line and copy concept development
  3. Design & visual concept development
  4. Stationary design and business cards
  5. Website home page design
  6. Brochure cover
  7. (2) sets of revisions

$9,500

Website Design & Development

The project includes:

  1. Account service
  2. Copywriting
  3. Design & layout for individual web pages
  4. (2) sets of revisions
  5. Custom website development
  6. Setup WordPress CMS
  7. Website setup on hosting account

$12,500

Sales Brochure

The project includes:

  1. Account service
  2. Copywriting
  3. Page layouts
  4. (2) sets of revisions
  5. Production – final files ready for pre-press

$3,500

Trade Show Display

The project includes:

  1. Account service
  2. Copywriting
  3. Layout and final production
  4. (2) sets of revisions
  5. Shipping & fulfillment (upon request)

$1,800

Projected Monthly Payments

Month 1Month 2Month 3Month 4
Logo & Brand ID$5,500$4,000
Website Development$3,500$5,000$4,000
Sales Brochure$3,500
Trade Show Graphics$1,800
Monthly Totals$5,500$7,500$8,500$5,800
Notes
Authorized Signature