Prepared by Green Dot Advertising — October 19th 2020
As requested, Green Dot will develop the brand identity for Communication Wrx and promote the webinar and a trial offer with digital marketing efforts to increase brand awareness and help generate signups for the webinar and courses.
Green Dot will design the company brand so it has a professional and trustworthy image relevant to your target audience. Green Dot will also extend this look and feel to other brand touch points, including landing page, social media and retargeting ads.
Facebook and Instagram advertising will be the primary channels to advertise the webinar and trial offer and help drive sign ups. The new brand image will boost the performance of the campaigns and play a crucial role in helping to generate signups and sales. We recommend utilizing channels including Facebook, Instagram, retargeting ads, content marketing such as shareable social graphics and email workflows. All of these initiatives will work together to help reach new consumers and keep your product top of mind.
When a prospect inquires via the contact request form on the landing page, a series of emails (drip campaign) are triggered to ensure they follow through with signing up for the webinar or requesting a free trial. Users that are linked to the landing page but do not inquire will be retargeted with display ads as they visit other sites online that support ad networks.
Tracking, reporting and optimization of the campaign is included with the monthly services fee. We report diligently on campaign performance and maintain a content calendar with seasonally appropriate content.
A relevant, distinct and visually appealing brand identity your target audience identifies with is imperative for success in a crowded marketplace.
Green Dot takes a holistic approach to designing logos and brand identities. We don’t present raw ideas, we deliver finished concepts with a variety of touch points.
Clients can select the appropriate brand ID for their business venture with confidence when they see the landing page design and business card layout along with the logo and tagline concepts. That’s why our process includes all the necessary steps in one round.
The landing page will introduce Communication Wrx services and will allow you to optimize to results and budget by identifying areas of efficiency.
This landing page is quoted as custom built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding.
The page will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Emails can be used to nurture a lead and promote a specific service. Even in a crowded inbox, an email with a good subject line and relevant content will stand out and drive action. Green Dot has experience with a wide array of email marketing platforms including MailChimp, HubSpot, ActiveDemand and many more.
The program includes two email series, one for webinars and another for free trial. Emails are triggered automatically once a prospect submits a request for information. Each email is sent 2-3 days apart from the previous message in an effort to remind the customer to follow through with signing up for a webinar or free trial.
Email Drip Series
Drip emails spaced out over a 2 week period while the prospect is engaged with your content and considering next steps.
Engaging and original content is vital to the success of every advertising campaign. Content can be shared via social media to keep your audience engaged and learning about the services you offer. Proprietary content in the form of branded social media graphics engage visitors who are researching brands and evaluating the competition.
This service provides clients customized social media graphics on an ongoing basis and includes up to 12 graphics per month for each channel.
Green Dot ensures you know how your campaigns are performing at all times. Home Angels will have direct access to the marketers working on the campaigns as well as to reporting platforms like Google Analytics (landing page performance) and SharpSpring to view a live campaign dashboard detailing the performance of the campaigns.
Green Dot publishes monthly reports detailing every lead that was generated, the source and the cost. We also review reports with clients by phone or via a virtual meeting platform.
How much you spend on media every month is totally up to you. The more you spend, the greater your reach and frequency. Green Dot provides recommendations and guidance based on campaign performance and objectives, while allowing clients to adjust their budgets as needed.
Green Dot does not bill clients for media insertion, or require a minimum budget. Instead, we only invoice for media planning and campaign management. We manage and execute the media buys, create all ads, a/b test the ads, optimize your monthly spend (we may suggest increasing / decreasing the budget allocation depending on a channel’s performance) and report on the results.
All media expenditures are the responsibility of the client and are billed directly to the client by the media vendor or advertising platform. This approach creates pricing transparency and trust, while allowing media budgets to be adjusted as needed.
Green Dot includes these media management services at no additional charge with your marketing retainer up to the specified monthly threshold. Scaling the media buy beyond this baseline triggers a media management fee of 12% applied only to the net new spend above the included monthly threshold.
These services include:
$8,500
The project includes the following services:
$1,500
Services include:
$2,500
Services include:
$950
One-time campaign setup fee includes:
$2,500
Your marketing services package includes the following:
$2,500 p/m
You set the budget
Facebook: $1,200 – $2,500 p/m
Instagram: $1,200 – $2,500 p/m
Retargeting: $200 p/m
Monthly content generation includes the following:
$1,000
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Logo & Branding | $4,250 | $4,250 | ||||
| Landing Page Development | $1,500 | |||||
| Email Drip Creative | $1,250 | $1,250 | ||||
| Retargeting Ad Creative | $950 | |||||
| Campaign Setup | $2,500 | |||||
| Monthly Marketing Services | $2,500 | $2,500 | ||||
| Content Generation | $1,000 | $1,000 | ||||
| Monthly Totals | $4,250 | $4,250 | $3,700 | $3,750 | $3,500 | $3,500 |
To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.
Social Advertising & Management
Social Advertising
Advertising on Facebook and Instagram allows you to laser target and reach those people most likely to find your product or service relevant, interesting and valuable. Placing ads on social channels is the best way to grow your followers and reach targets that are not already aware of your brand, but should be.
Many social networks only allow you to reach a percentage of your community for free. For example, Facebook only allows you to reach up to 6% of your page follows organically and after that you must pay to reach the remaining 94%. Social advertising helps help reach and nurture the people in your community that the networks won’t allow you to reach for free.
Social Media Management
Social marketing on Facebook and Instagram allows you to engage directly with your social community on a daily basis.
Includes the Following: