CloudJumper
Digital Marketing Proposal
Prepared by Green Dot Advertising — August 15th, 2016
Objectives & Marketing Strategy
Launch, manage and optimize a marketing campaign designed to build brand awareness for CloudJumper and nurture MSPs that have recently signed up to help them sell more effectively.
Marketing Strategy:
Along with aggressive pricing and industry leading SaaS products, a key reason to partner with CloudJumper is the level of sales and marketing support an MSP receives. As a result, supporting channel partners with their sales efforts while building brand awareness for cloud based Workspace Services offered by CloudJumper is the best way to both grow sales and recruit additional MSP partners going forward.
Green Dot recommends a multi-channel approach including education / nurture and brand awareness focused marketing communications.
Once a new MSP becomes a CJ partner, a sophisticated email marketing drip campaign consisting of up to 20 messages and supporting content (landing pages, white papers, case studies, etc.) will be setup on the MindMatrix platform to nurture and score all new MSPs added to the funnel (from social media and those generated by the sales team) and run throughout the entire 90 day drip campaign. Once the drip campaign has run its course, MSPs will either be transitioned to the monthly email campaign.
In order to provide the content and information all prospects and new partners are seeking about cloud based WaaS services, products, adoption and best practices, Green Dot will continue to publish weekly blog articles and a custom monthly email to share with partners in various stages of the funnel.
Retargeting Display Ads
Retargeting Display Ads
Digital display ads are used to retarget all prospects who visited the CloudJumper website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Includes the Following:
- Account service
- Copywriting and concept development
- Design of banner ad creative
- Campaign management and optimization
- Tracking and monthly reporting
Content Creation & Blogs
Content Creation & Blogs
Engaging and original content is vital to the success of every advertising campaign.
Content can be shared via email and social media while helping to drive SEO rankings and free traffic for important long-tail keywords. Proprietary content in the form of well researched blog posts, and branded social media graphics engage visitors who are researching brands and evaluating the competition.
This service provides clients with individually researched and well written blog posts, as well as customized social media graphics on an ongoing basis.
Includes the Following:
- (4) uniquely researched, written and published blog posts per month
- Keyword research to optimize each post for SEO
- Monitor and respond to comments
- Fresh, weekly branded social graphics
- Tracking and reporting on tagged links in posts
Analytics & Reporting
Analytics & Reporting
Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), RavenTools (campaign performance) and Call Tracking Metrics (phone call lead tracking).
Includes the Following:
- Ongoing campaign tracking and analytics
- Ongoing campaign optimization based on data
- Google Analytics goal tracking setup and management
- Call Tracking Metrics – phone call tracking
- RavenTools for campaign KPI reporting
- Monthly account review
Media Spend & Management Fees
Media Spend & Management Fees
How much you spend on media every month is totally up to you. The more you spend, the greater your reach and frequency. Green Dot provides recommendations and guidance based on campaign performance and objectives, while allowing clients to adjust their budgets as needed.
Green Dot does not bill clients for media insertion, or require a minimum budget. Instead, we only invoice for media planning and campaign management. We manage and execute the media buys, create all ads, a/b test the ads, optimize your monthly spend (we may suggest increasing / decreasing the budget allocation depending on a channel’s performance) and report on the results.
All media expenditures are the responsibility of the client and are billed directly to the client by the media vendor or advertising platform. This approach creates pricing transparency and trust, while allowing media budgets to be adjusted as needed.
Green Dot includes these media management services at no additional charge with your marketing retainer up to the specified monthly threshold. Scaling the media buy beyond this baseline triggers a media management fee of 12% applied only to the net new spend above the included monthly threshold.
Services Summary & Pricing
Services Summary & Pricing
Email Drip Creative & Setup
These services include:
- Account Service
- Email design & copy development
- Email layout and html programming
- White paper, case study and landing page design, copy development and programming.
- (2) sets of revisions
- Setup emails on MindMatrix, program triggers and workflow
- Testing and activation
$12,000
Digital Marketing Campaign Setup
One-time campaign setup fee includes:
- Google Analytics set up
- Retargeting banner ad design
- Update branding for social channels
- Facebook tracking setup
- Phone call tracking platform setup and code integration for CJ website
$3,000
Digital Marketing Services
Your marketing services package includes the following:
- Account Service
- Creative for social channels
- Page Management for Facebook and Twitter
- Advertising for Facebook
- Retargeting ad management & creative
- Phone call tracking & platform
- Ongoing tracking & analytics- including access to the GD project portal and a campaign dashboard
- Monthly reporting
- Includes media management up to $5k per month**Additional media management beyond $5k per month is billed at 12% of ad spend.
$2,000 p/m
Suggested Monthly Media Spend
You set the budget
Social Media: $3,000 – $5,000 p/m
Retargeting: $300 p/m
Content & Communication Services
Monthly content generation includes the following:
- Account Service
- Write (4) unique blog posts
- Photo selection & licensing, blog post styling, SEO keywords & publishing
- Write, design and code (1) custom promotional email
- Test & blast email
- MindMatrix drip campaign management, tracking and analysis
- Monthly performance report
$3,500 p/m
$4,500 p/m with email drip creative optimization included (new content)
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Drip Campaign Creative | $6,000 | $6,000 | ||||
| Campaign Setup | $3,000 | |||||
| Digital Marketing | $2,000 | $2,000 | $2,000 | |||
| Content & Communications | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 |
| Website Maintenance | $500 | $500 | $500 | $500 | $500 | $500 |
| Monthly Totals | $10,000 | $10,000 | $7,000 | $6,000 | $6,000 | $6,000 |
Social Advertising & Management
Social Advertising
Advertising on social media allows you to laser target and reach end-users employed by enterprises throughout the US most likely to find CloudJumper products and services relevant, interesting and valuable. Placing ads on social channels is the best way to grow your own community of prospects and reach targets that are not already aware of your solutions, but should be.
Many social networks only allow you to reach a percentage of your community for free. For example, Facebook only allows you to reach up to 6% of your page follows organically and after that you must pay to reach the remaining 94%. Social advertising helps help reach and nurture the people in your community that the networks won’t allow you to reach for free.
Social Media Management
Green Dot recommends social marketing on Facebook, Twitter and LinkedIn to engage directly with your social community on a daily basis and nurture them with content designed to create a better understanding of how their enterprise can benefit from WaaS.
Includes the Following: