Chronic Care Management
Design & Marketing Proposal
Prepared by Green Dot Advertising — December 29th, 2017
Objectives & Marketing Strategy
Develop a brand identity and position Chronic Care Management as a turnkey solution for physicians to administer a fully compliant chronic care management program to generate a new income stream and keep Medicare reimbursement rates up.
Marketing Strategy & Tactics:
During the first 60 days the focus will be to develop the brand ID for Chronic Care Management and create the collateral needed for the sales team to hit the ground running. At a later time, Green Dot will could also help with lead generation utilizing digital marketing tactics to generate and nurture leads throughout the sales funnel, as well as help automate the entire marketing process.
The initial phase includes developing design concepts for the logo, tagline, business cards, website and pocket folder. We present the concepts for all of these touch points simultaneously for feedback, and incorporate client revision requests to ensure everyone is happy with the company’s brand ID and messaging prior to moving into the production phase.
Green Dot suggests exploring the following initiatives:
- Brand ID development
- Sales Brochure / Pocket Folder
- Website
Logo & Brand ID
Logo & Brand ID
A relevant, distinct and visually appealing brand identity your target audience identifies with is imperative for success in a crowded marketplace.
Green Dot takes a holistic approach to designing logos and brand identities. Clients can make better decisions when seeing their entire brand story “in action” versus first a logo design and then other brand touch points in a linear manner. As a result, we thoroughly develop your brand’s touch points prior to presenting any of it for client feedback.
Expect to review the logos, tagline, website design and brochure design all at once rather than in a step-by-step linear manner. As a result, we credit the design fees for the brochure and website to those projects.
Includes the Following:
- Account service
- Tag line and copy concept development
- Design & visual concept development
- Logo design and logo files
- Business cards
- Website home page design
- Brochure cover
- (2) sets of revisions
Website Scope of Work
Website Development Scope of Work
Design and develop a custom website showcase CCM’s turnkey management solution and support the marketing campaigns with the relevant content needed to convert leads into prospects.
This website is quoted as a custom sites built on the WordPress platform and include a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding.
The websites will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
Website Content Outline
- HomeIntro
Value Based Care
MACRA
Company - link
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CTA form - CCM Solution - 1 pgBenefits
Software
Call Center
Testimonial
Results - (potential revenue)
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CTA form
- Success with MACRA - 1pgWhat is MACRA
Merit-Based Incetive Based Payment System
Reimbursement rates - 2019 - 2022
Meeting requirements
Making MACRA work for you
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CTA form - Company - 1pgPositioning statement
Highly trained staff
Proprietary, Integrated solution
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CTA form - Contact & Location pageGeneral contact form & office locations
Includes the Following:
- Account service
- Copywriting
- Visual concept development for website designs
- (2) sets of revisions
- Custom website development & programming
- Setup custom site design in WordPress CMS
- Website setup on hosting account
Sales Brochure / Pocket Folder
Sales Brochure
Design and produce a custom sales brochure leave behind.
Project includes design and production for a two panel page 9” x 12” sales brochure designed to re-hash the key benefits of the CCM solution and accommodate a proposal on the right side via a pocket. Intended as a leave behind, or as an overview this brochure will be able to support the sales process at the outset or after the initial pitch.
Brochure Content Outline
- Cover
- Page 2 - Key Benefits
- Page 3 - Pocket
- Page 4 - Back Cover
Includes the Following:
- Account service
- Copywriting
- Design & visual concept development
- Page layouts
- (2) sets of revisions
- Production – final files ready for pre-press
Print Advertising
Print Advertising
Print ads reach targets within specific industry verticals and provide an important touch point for brand awareness campaigns.
When utilizing industry focused trade publications to reach a B2B audience, print advertising allows for concept driven ad campaigns that are relevant and provide an important offline touch point to help establish your company as a legitimate player within the industry.
Born a design studio, Green Dot knows how to leverage print for maximum impact and deliver your message in way that gets recalled and prompts the desired action.
Includes the Following:
- Account service
- Copywriting
- Design & visual concept development
- Layout and final production
- (2) sets of revisions
Services Summary & Pricing
Services Summary & Pricing
Logo Design & Brand ID
Services include:
- Logo design & final logo files
- Tag line
- Business card design
- Website home page design
- Brochure design
$8,500
Sales Brochure / Pocket Folder
- Account Service
- Design – no charge, Brand ID credit
- Copywriting
- Design & page layout
- (2) sets of revisions
$2,500
Website Design & Development
- Account service
- Design – no charge, Brand ID credit
- Copywriting
- Page layout
- WordPress CMS
- (2) sets of revisions
$8,500
Print Ad
- Account service
- Copywriting
- Design and page layout
- (2) sets of revisions
$2,500
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | |
|---|---|---|---|---|
| Brand ID | $4,500 | $4,000 | ||
| Website Development | $4,000 | $4,500 | ||
| Brochure / Pocket Folder | $2,500 | |||
| Print Ad | $2,500 | |||
| Monthly Totals | $4,500 | $8,000 | $7,000 | $2,500 |