Package Design Scope

The proposed packaging design services for Chauvet Lighting are intended to help the company discover a design for a single, new concept that is well suited for a product line with a variety of different package sizes and shapes.

The client will supply a brief outlining and confirming the assignment objectives, as well as detailed descriptions of the products the packaging is for, including the key highlights and noteworthy features. Information about the target audience, retail environment and competitors is also helpful and welcome. The client will also supply blank packaging containers in a variety of sizes for Green Dot to photograph and use for the packaging design 3-D mock ups.

In addition, the Green Dot team will visit a Sam Ash retailer to investigate and photograph the product on the shelf, in the real world. Subsequently, we will meet with the client, review the brief and begin the consultation. Once general agreement has been reached in regards to the direction and design objectives, the design phase can commence.

The design phase includes the development and initial presentation of three (3) distinct package design concepts that fulfill the objectives of the assignment (Project Brief). Additionally, the client will receive two (2) rounds of revisions to one of the selected concepts. Each concept will be presented on a packaging template supplied by the client, as well as a 3-D mock up of the actual container.

Final production ready artwork is not included.