CFCS Branding
Brand ID & Design
Prepared by Green Dot Advertising — September 6th, 2018
Objectives & Marketing Strategy
Design and develop the new CFCS brand and help ACFCS transition to the new brand.
Marketing Strategy:
Market positioning and communicating a clear value proposition are key foundations to success. Green Dot will design and develop a new brand identity for ACFCS and assist the organization with a transition to the new CFCS brand by exploring a variety of brand touch points using the new proposed design architecture.
Once the client selects a new brand ID, Green Dot will design and layout various pages of the new website to help direct the client’s development team and ensure the brand is executed consistently across a variety of touch points. In addition, this proposal includes a design quote for 10′ x 10′ trade show display with pull-up banners and trifold brochures. Additional projects can always be added anytime.
Logo & Brand ID
Logo & Brand ID
The primary focus is to create a relevant, distinct and visually appealing brand identity that helps position CFCS for success in the marketplace.
Green Dot takes a holistic approach to designing logos and brand identities. We don’t present raw ideas, we deliver finished concepts for a variety of brand touch points.
Clients can select the appropriate brand ID for their business venture with confidence when they see the website home page design, business card layout and email design along with the logo and tagline concepts. That’s why our process includes all the necessary steps in one round.
Includes the Following:
- Account service
- Design & visual concept development – 3 concepts
- Tag line and copy concept development
- Logo design and logo files
- Business card design
- Website home page design
- email template design
- (3) sets of revisions
Website Design
Website Design
Design and layout various pages of the new CFCS website as reference for the development team.
Green Dot will design layouts for key sections of the website as defined in the scope of work content outline below. Final deliverables are Photoshop layouts and an MS Word copy document.
Green Dot will deliver designs for desktop and mobile versions of each page layout. Copy will be developed and incorporated to ensure layouts reflect real-world applications.
Website Content Outline
- Home Page
- CertificationsOverview
Certification page template - MembershipsOverview
Memberships page template - TrainingOverview
Training Page Template - Articles & Blog InterfaceList interface
Article interface - News Interface
- About / Company
- Member login page
- Contact Us
- Graphics for member portal
Includes the Following:
- Account service
- Copywriting
- Visual concept development for website
- (3) sets of revisions
- Photoshop layouts – desktop version
- Photoshop layouts – mobile version
Sales Brochures
Sales Brochures
Design and produce a series of custom sales brochures featuring specific products and services.
Project includes design and production of a new brochure that can be used as a template for additional services. The proposed format is a (3) panel 4” x 12” sales brochure that folds out to 9″ x 12″ when opened.
Once the initial brochure concept is approved, additional brochures can be created in a more streamline manner by picking up the approved visual concept.
Brochure & Insert Content Outline
- Cover
- Inside flap
- Inside spread - 3 panels
- Back cover
Includes the Following:
- Account service
- Copywriting
- Design & visual concept development
- Page layouts for 9″ x 12″ brochure – folds to 4″ x 12″
- (3) sets of revisions
- Production – final files ready for pre-press
Presentation Deck
Presentation Deck
A professionally produced sales presentation ensures your company’s products and services are consistently represented and can really help your organization stand out during the sales process. Using Powerpoint, Keynote or a PDF slide deck, Green Dot helps clients standardize their pitch and ensure sales people represent the brand accurately.
This project includes the design and layout of up to 10 slides with content supplied by the client.
Includes the Following:
- Account service
- Copy supplied by client
- Design & visual concept development
- Layout (10) slides & (3) sets of revisions
- Light animation inside Powerpoint or Keynote
Services Summary & Pricing
Services Summary & Pricing
Logo & Brand ID
Services include:
- Account service
- Design & visual concept development – 3 concepts
- Tag line and copy concept development
- Logo design and logo files
- Business card design
- Website home page design
- email template design
- (3) sets of revisions
$11,500
Website Design
The project includes:
- Account service
- Copywriting
- Visual concept development for website
- (3) sets of revisions
- Photoshop layouts – desktop version
- Photoshop layouts – mobile version
$9,500
PowerPoint Templates
The project includes:
- Account service
- Copy supplied by client
- Design & visual concept development
- Layout (10) slides & (3) sets of revisions
- Light animation inside Powerpoint or Keynote
10 PPT slides: $3,500
Member Portal Graphics
The project includes:
- Account service
- Copy supplied by client
- Design & visual concept development for member portal overview page
- Header graphics and up to 3 icons
- (3) sets of revisions
$1,000
Trifold Brochure
The project includes:
- Account service
- Copywriting
- Design & visual concept development
- Page layouts for 9″ x 12″ brochure – folds to 4″ x 12″
- (3) sets of revisions
- Production – final files ready for pre-press
$1,850
Trade Show Display & Banner
The project includes:
- Account service
- Copy supplied by client
- Design & visual concept development
- Layout and final production of display artwork
- Layout and final production of banner artwork
- (3) sets of revisions
- Shipping & fulfillment (upon request)
- Display hardware
- Banner hardware
$4,750
Social Graphics
The project includes:
- Account service
- Copy supplied by client
- Design & visual concept development
- Header graphics for Facebook, Twitter & LinkedIn & YouTube
- Graphics template for webinar promos and style of social posts w/ images
- Up to (3) social graphics (examples for webinar, event, promo)
- (3) sets of revisions
$2,500
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | |
|---|---|---|---|---|
| Logo & Brand ID | $6,500 | $5,000 | ||
| Website Design | $4,000 | $5,500 | ||
| Trifold Brochure | $1,850 | |||
| Trade Show Display & Banner | $2,500 | $2,250 | ||
| Social Graphics | $2,500 | |||
| PowerPoint Templates | $3,500 | |||
| Member Portal | $1,000 | |||
| Monthly Totals | $6,500 | $11,500 | $9,600 | $7,000 |