BTL Aesthetics
Marketing Touch Points
Prepared by Green Dot Advertising — March 13th, 2018
Objectives & Marketing Strategy
Develop the digital touch points for a 90-day introductory marketing program to support physicians who buy into the BTL Aesthetics product family. Physicians will be able to take over and extend the campaign after the 90-day introductory period.
Creative Development Scope:
This proposal covers the initial cost to create the digital brand touch points that can later be customized for each physician that buys into the BTL Aesthetics product family.
The project includes writing, designing and developing the template for three (3) independent landing pages – one for each BTL product including:
- Vanquish Me
- BTL Exilis
- Ultra Femme 360
In addition, Green Dot will write, design and develop a series of retargeting display ad concepts, as well as a series of email drip workflows to re-market to prospects that initially visit a landing page but don’t convert.
Once approved, these three key touch points can be quickly and efficiently customized for physicians who buy into the BTL product family.
Landing Pages
Landing Pages
Design and develop a customized landing page for each of (3) products offered that physicians can utilize to generate inquiries.
Each landing page will introduce the procedure, related benefits, expected results, recovery time, a before and after photography gallery and a section about the physician.
This landing page is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as before and after photography and page copy without html coding.
Each landing page will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
Landing Page Content Outline
- Vanquish Me Landing PageHeader - (link to consultation sign up)
What is Vanquish Me
Non-contact - video
Results
Before & after photo gallery
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Schedule Consultation
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Benefits
How it Works
FAQ
Physician Info
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Schedule Consultation - BTL Exilis Landing PageHeader - (link to consultation sign up)
What is BTL Exilis
Get Younger - video
Results
Before & after photo gallery
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Schedule Consultation
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Benefits
How it Works
FAQ
Physician Info
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Schedule Consultation - Ultra Femme 360Header - (link to consultation sign up)
What is Ultra Femme 360
Non-invasive - video
Results
Before & after
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Schedule Consultation
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Benefits
How it Works
FAQ
Physician Info
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Schedule Consultation
Includes the Following:
- Develop (3) landing pages
- Account service
- Copywriting
- Visual concept development for landing page
- (2) sets of revisions
- Custom website development & programming
- Setup custom site design in WordPress CMS
- Website setup on hosting account
Retargeting Display Ads
Retargeting Display Ad Creative
Write, design and product a series of three (3) display ad concepts – one for each BTL product. Each series of display ads will feature a total of three (3) sizes.
- Vanquish Me – 3 sizes
- BTL Exilis – 3 sizes
- Ultra Femme 360 – 3 sizes
Green Dot will deliver a total of (9) display banner ad files.
Includes the Following:
- Account service
- Copywriting and concept development
- Design of banner ad creative
- Final production – 3 standard size ad units for each product
Email Marketing
Email Marketing
Emails can be used to nurture a lead and promote a specific service. Even in a crowded inbox, an email with a good subject line and relevant content will stand out and drive action. Green Dot has experience with a wide array of email marketing platforms including MailChimp, HubSpot, ActiveDemand and many more.
The service includes a creating series of emails that are triggered automatically once a prospect submits the consultation request. Each email is sent 2-3 days apart from the previous message and the campaign is cancelled when a patient schedules their appointment.
Email Drip Series
- Thanks for consultation request – we’ll contact you soon
- Preparing for your consultation
- Financing / payment options
- Results – before and after photos
- Schedule consultation today
Drip emails spaced out over a 2 week period while the prospect shops alternative solutions have been proven to increase response rates dramatically, thereby reducing overall marketing costs.
Includes the Following:
- Write, design and code up to (5) drip campaign emails
- Campaign setup including drip campaign triggers, workflows and list segmentation
- Testing for all popular desktop and mobile platforms
- A/B testing of subject lines and content when applicable
- Tracking and reporting (incl. phone call tracking)
Services Summary & Pricing
Services Summary & Pricing
Landing Page Design & Development
The project includes the following services:
- Develop (3) landing pages – one for each product / service
- Account service
- Copywriting
- Visual concept development for landing page
- (2) sets of revisions
- Custom website development & programming
- Setup custom site design in WordPress CMS
- Website setup on hosting account
$12,500
Email Drip Creative
Services include:
- Write (15) email drip messages – (5) for each proceedure
- Design – 15 emails
- Development – 15 emails
- (2) rounds of revisions
$5,500
Retargeting Ad Creative
Services include:
- Write (3) retargeting display ads for each procedure (9 total)
- Design and visual concept development
- Layout (3) concepts x (3) sizes each for (9) total retargeting display ads
- (2) rounds of revisions
$2,500
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | |
|---|---|---|---|---|
| Landing page development | $6,000 | $6,500 | ||
| Email Drip Creative | $2,500 | $3,000 | ||
| Retargeting Ads | $2,500 | |||
| Monthly Totals | $6,000 | $9,000 | $3,000 | $2,500 |