Prepared by Green Dot Advertising — January 7th, 2020
The sales cycle for business sales consultants is a long and bumpy road. Cultivating leads and closing them routinely takes 12 -18 months or longer. As a result, it’s not just about lead generation, but more importantly about lead nurture so the investments in generating leads can be realized and leveraged properly.
While the process is mostly sales driven, a good marketing partner can contribute in multiple ways:
We recommend a combination of direct marketing and branding tactics to support one another. Direct marketing using email and direct mailers combined with messaging on social media that creates brand awareness and supports the direct marketing pieces with content relevant to business owners thinking about selling – or should be thinking about selling.
Direct marketing will consist of direct mailers sent to purchased and / or rented lists of healthcare executives and business owners. LinkedIn can be a direct marketing platform, as well as branding tool. And Facebook is useful for targeting doctors and healthcare executives when they’re not at work.
Both tactics, direct marketing and social media aim to drive prospects to specific pages on the Bloom Organization website for more information. Once on the website, a combination of calls to action, downloadable content and live chat will aim to engage prospects and get them to inquire.
Once a prospect inquires, either by phone or via the website, that’s when the marketing automation and tracking components kick-in. To support the sales team, a marketing automation platform like ActiveDemand can initiate email drip workflows and track prospect brand interactions. Retargeting display ads run on popular websites the prospect visits to ensure the Bloom Organization stays top of mind during the sales cycle.
Finally, investing in custom photography and video assets showcasing your staff, office space and sales team can really help build trust and inspire confidence. When it comes to sales, prospects like to work with people they trust. Making The Bloom Organization as approachable as possible will increase conversion rates and boost the number of opportunities.
Integrating custom photography and video into your sales collateral and content marketing campaigns is a powerful way to generate an engaging and visually stimulating experience for prospects and existing customers alike. Sourcing your own, custom assets ensures your brand stands out in a crowded marketplace with unique creative that competitors using stock photos can’t match.
These landing pages are quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow for content updates such as photography and body copy without html coding.
The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
A professionally produced sales presentation ensures your company’s products and services are consistently represented and can really help your organization stand out during the sales process. Using Powerpoint, Keynote or a PDF slide deck, Green Dot helps clients standardize their pitch and ensure sales people represent the brand accurately.
Additionally, consider adding video or multimedia components to help establish reputability or explain a complex product or service. This project includes design and layout for a 20 page pitch deck with light animation for transitions between slides.
Project includes design and production for a 8.5″ x 11” sales sheet to help support the sales team and CEO at conferences and trade shows. The sales sheet is intended to be used as print piece with general information about the Bloom Organization at conferences or when the company sponsors events.
Green Dot has a unique direct mail solution that combines traditional print with a high tech approach. A personalized mailer is crafted for each target and sent with a digital code the recipient enters into a webpage to view a specific video message you create specifically for them (video or multimedia).
When the recipient enters the code to access your message, an email is sent to a sales rep alerting them that the prospect has taken time out of their day to engage with your corporate communication. Conversion rates from this type of direct mail campaign are 200-300% higher than with traditional mail campaigns.
Emails marketing is of key importance when the sales cycle is extended and staying top-of-mind over a long period of time is the goal. Even in a crowded inbox, an email with a good subject line and relevant content will stand out and drive action. Green Dot has experience with a wide array of email marketing platforms including ActiveDemand, HubSpot, MailChimp, ExactTarget and many more.
We recommend creating an automated email drip campaign spaced out over a 6-8 week period. When a prospect inquires via the site or by phone, the Bloom Organization will be in their inbox once a week with relevant information about selling a healthcare related business for top dollar.
Digital display ads are used to retarget all prospects who visited your website or landing page, but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Services include:
$8,500
The project includes:
$11,500
The project includes:
$5,500
The project includes:
$1,500
The project includes:
$1,950
One-time campaign setup fee includes:
$4,500
Package includes the following:
$4,700 p/m
You set the budget
List purchase: $500 – $1,000
Video mailers: $3 each – 1k min
Monthly:
LinkedIn: $1,000 – $1,500 p/m
Facebook: $1,000 – $1,500p/m
Retargeting: $200 – $300 p/m
ActiveDemand: $275 p/m
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Photography & Video | $5,000 | $3,500 | ||||
| Website Development | $4,000 | $4,000 | $3,500 | |||
| Pitch Deck | $3,500 | $2,000 | ||||
| Sales Sheet | $1,500 | |||||
| Drip Email Creative | $1,950 | |||||
| Campaign Setup | $4,500 | |||||
| Digital Marketing | $4,700 | $4,700 | ||||
| ActiveDemand - 5k | $275 | $275 | $275 | |||
| Monthly Totals | $9,000 | $11,000 | $7,000 | $6,725 | $4,975 | $4,975 |
To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.
Social Advertising
Social Advertising
Advertising on social media allows you to laser target and reach those people most likely to find your product or service relevant, interesting and valuable – physicians and pharmacists. Placing ads on social channels is the best way to grow your followers and reach targets that are not already aware of your brand, but should be.
The strategy consists of using LinkedIn and Facebook to laser target doctors and pharmacists with information about what their business might be worth, how to arrive at a valuation, and introducing the experts at the Bloom organization using video and helpful insights.
Includes the Following: