Bay Rag Corp.

Website Development and SEO

Prepared by Green Dot Advertising — October 17, 2017

Objectives & Marketing Strategy

Design and develop a new informational website for Bay Rag Corp. optimized with SEO keywords to help drive search listings and organic traffic.

Marketing Strategy:

Green Dot has already reviewed relevant competitors to assess the competitive landscape and to discover priorities and objectives as it relates to listing prominently on Google for specific keywords.

The initial phase will include keyword research and analysis to determine the SEO strategy. All copy for the site will be written with the keyword strategy in mind. The new website will be coded with SEO friendly URLs and carefully crafted page titles and headlines to optimize for relevant search engine rankings.

The primary focus for the website messaging includes developing informational pages that position, pitch and sell the value added benefits Bay Rag Corp. has to offer and to motivate website users to inquire. The site will feature content specific to wholesale footwear and clothing, as well as information about he company and team.

Once the site is complete Green Dot will manage all routine website related maintenance tasks and be available for up to 4 hours per month for minor updates and edits to existing content on the site. In addition, an optional off-site SEO campaign to help drive search listing is also available.

Website Scope of Work

Website Development

Design and develop a WordPress website with SEO friendly keywords and content with the goal of achieving a page 1 Google rankings.

This website quoted as custom pages built on the WordPress platform and includes a content management system (CMS) to allow the client or agency to add and edit content such as photography and page copy without html coding.

The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.

Website Content Outline
  • HomeIntro
    Footwear teaser - link
    Clothing teaser - link
    Company teaser - link
    ---
    CTA - Get a Quote
  • FootwearIntro
    Wholesale Footwear
    Womens
    Mens
    Kids
    Styles - sandals, premium, sneakers
    Volume Options
    ---
    CTA - Get a Quote
  • ClothingIntro
    Wholesale Clothing
    Womens
    Mens
    Kids
    Styles - pants, shirts, shorts, dresses
    Volume Options
    ---
    CTA - Get a Quote
  • Service AreaWholesale clothing & footwear
    Map interface - service area
    Volume Options
    ---
    CTA - Get a Quote
  • CompanyIntro - Focus
    About
    Team
    ---
    CTA - Get a Quote
  • Contact & LocationContact Info
    Location Map
    Service Area - link
    ---
    CTA - Get a Quote
Includes the Following:
  • Account service
  • Copywriting / keyword integration
  • Design
  • Development
  • (2) sets of revisions
  • Setup custom site design in WordPress CMS
  • Website setup on hosting account

Search Engine Optimization

Search Engine Optimization

Organic listings on search engines drive free clicks to your website. Once profitable keywords are determined through pay-per-click campaigns a Search Engine Optimization (SEO) campaign can be initiated to rank specific pages of your site organically for the best performing keywords.

Unlike other digital agencies who prefer to run SEO campaigns in perpetuity, Green Dot only recommends SEO services until specifically targeted search listings are achieved. We set goals and work towards accomplishing them every month.

Green Dot focuses on both, on-site SEO and off-site SEO to achieve the goals we set. We work with our clients to identify the keywords that are best suited to drive qualified traffic to specific pages within their site. We carefully match the content of the targeted pages with the intent of the person searching for that product or service. We also ensure we create relevant inbound links to the targeted pages to improve the reputation of your website to boost rankings for the more competitive keywords.

In addition, off-site SEO includes a monthly press release that is submitted via a wire service to help create visibility when prospects search.

Includes the Following:
  • Custom keyword research
  • Competitive analysis
  • SEO Keyword optimization for each targeted page on your website
  • Inbound link procurement for targeted keywords and pages on your website
  • (1) Monthly PR on wire service
  • Tracking and reporting on rankings for targeted web pages.

Services Summary & Pricing

Services Summary & Pricing

Website Development

Services include:

  1. Account service
  2. Copywriting / keyword integration
  3. Design
  4. Development
  5. (2) sets of revisions
  6. Setup custom site design in WordPress CMS
  7. Website setup on hosting account

$8,500

On-site SEO

Services include:

  1. Website audit and analysis
  2. Define client goals
  3. Keyword research
  4. Optimize pages
    1. Home
    2. Footwear
    3. Clothing
  5. Page URL optimization
  6. Meta description optimization
  7. On-page content optimization
  8. Resubmission to search engines

$1,500

Off-site SEO

Monthly Service Includes:

  1. Target up to (3) specific services / pages within the site
  2. Daily articles / content creation for blog sites with relevant backlinks
  3. Monitor, track and optimize campaign based on results
  4. Monthly ranking report

$2,800

Projected Monthly Payments

Month 1Month 2Month 3Month 4Month 5Month 6
Website Development$4,500$4,000
On-site SEO$1,500
Spanish Site$2,125
Spanish On-Site SEO$1,500
Off-site SEO$2,800$2,800$2,800
Website Maintenance$400$400$400
Monthly Totals$4,500$5,500$3,625$3,200$3,200$3,200
Notes
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