Dr. Anthony Bared

Segmented Digital Marketing

Prepared by Green Dot Advertising — November 3, 2021

Brand Identity

Brand Identity

Engaging a patient by focusing exclusively on their goals and concerns significantly improves engagement. Avoiding confusion and stating a clear value proposition is the primary objective of any brand identity and positioning project.

Green Dot designs and presents two (2) unique visual concepts and brand positioning choices for each of the touch points listed for review and feedback. Two (2) rounds of revisions to one of the selected concepts are included.

Dr. Anthony Bared – Rhinoplasty & Hair Restoration Specialist

  • Name, fonts, colors
  • Tagline
  • Website home page design
  • Email design
  • Business Cards & Stationary
Includes the Following:
  • Account service
  • Copywriting
  • Design x 2 visual concepts
  • (2) sets of revisions
  • Final digital art

*Development for web page and email not included

Video Production

Video Production

Shoot, edit and produce video ads & patient testimonials that to support the digital marketing campaigns.

Shooting and editing content specifically focused on rhinoplasty and hair restoration including video ads and testimonials showcasing results and insights from the doctor will yield content that supports the segmented marketing campaigns.

Deliverables:
  • Rhinoplasty video ad – 15 & 30 sec.
  • Hair Restoration video ad – 15 & 30 sec.
  • Testimonials – hair – 60 sec.
  • Testimonials – rhinoplasty – 60 sec.
  • Dr. Bared on Hair – 60 sec.
  • Dr. Bared on Rhinoplasty – 60 sec.
  • Dr. Bared Intro – 90 sec – both hair & nose
  • Update hair b-roll – 60 sec.
  • Update rhino b-roll – 60 sec.
  • Updated blended b-roll – 60 sec.
Photography & Video Production Services:
Pre-Production Planning
  • Project Management / Planning
  • Script / copywriting
  • Shot list
Video Production
  • (2) 1/2 day shoots
  • Video editing – post production
  • Motion graphics
  • Audio editing
  • Master file renders / exports

Website Development

Video Advertising

Social Media Video Ads

Video ads are placed on social media sites like Facebook, Instagram, TikTok and YouTube where they can reach a wide target audience at a low cost, especially when compared to television placements. Research shows everyone from Millennials to senior business executives now prefers video over text and that video can increase conversions by over 65%.

Using video ads with on-screen text and customer testimonials is extremely effective on social media. And because these ads can link directly to your landing pages, they do more than generate brand awareness – they generate sales!

Includes the Following:
  • Campaign setup including copywriting and precise targeting
  • Media research and placement
  • Campaign management & optimization
  • Conversion tracking and reporting (incl. phone call tracking)
Does Not Include:
  • Video Production

Google® Adwords

Google® Adwords

Google AdWords allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google AdWords certified marketer can help you write targeted Google Ads as well as branded ads that cost less than your competitors are paying by optimizing each part of your campaign. Green Dot carefully tracks and reports on all clicks, page visits and leads generated from Google Ads.

The strategy is to big on hair restoration keywords and link directly to the home page for that section, and bid on rhinoplasty keywords and link directly to the home page for that section.

Includes the Following:
  • Keyword research and competitive analysis
  • Ad copywriting
  • Campaign setup including targeting and restrictions
  • A/B testing of ads
  • Campaign management and optimization
  • Conversion tracking and reporting (incl. phone call tracking)

Retargeting Display Ads

Retargeting Display Ads & Drip Emails

Digital display ads are used to retarget all prospects who visited your website or landing page, but did not complete the desired action. These display ads will be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.

Green Dot will develop two sets of retargeting ads and segment by audience – hair restoration or rhinoplasty.

Includes the Following:
  • Account service
  • Copywriting and concept development
  • Design of banner ad creative
  • 3 sizes – (3) banners total – Rhino
  • 3 sizes – (3) banners total – Hair
  • Campaign management and optimization
  • Tracking and monthly reporting

Analytics & Reporting

Analytics & Reporting

Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance) and live campaign dashboards in SharpSpring (campaign performance).

Includes the Following:
  • Ongoing campaign tracking and analytics
  • Ongoing campaign optimization based on data
  • Google Analytics goal tracking setup and management
  • Multi-touch attribution tracking
  • Campaign KPI reporting
  • Monthly performance report & account review

Services Summary & Pricing

You said let’s get to work

We’ll take it from here

Thank you for hiring Green Dot to help you make an impact and help you achieve your advertising and marketing objectives. My team and I aim to deliver quality work that gets noticed, on time and on budget. We look forward to working together and exceeding your expectations. Please don’t hesitate to call me directly for any reason.


Proposal Approval

Notes

Terms and Conditions

Agreement & Definitions

The purpose of this agreement is to establish a continuing and mutually beneficial, cooperative Client / Agency relationship. This agreement is governed by the laws of the state of Florida. Hereinafter, “Client” is defined as the company and person executing this agreement, and “Agency” is defined as Behr Advertising, Inc. d/b/a Green Dot Advertising.

Ownership & Custody

All creative concepts, ideas and designs, prepared for and purchased by the Client shall be the property of the Client on receipt of payment. This includes the final approved version of any digital files for contracted work – i.e. the brochure, video or website. However, this does not include any working files or digital assets generated by the Agency that are not part of the final deliverable or required for the final deliverable to function. In the simplest terms, output files belong to Client and working files belong to the Agency. Copyright of all material produced for the Client is vested in the client, except where previous copyright may exist in purchased material. We, the Agency shall retain, in our care digital files of advertising creative produced on behalf of the Client for a period of three (3) years. Any physical materials such as film, mechanicals or printer’s proofs will not be stored or recovered unless specifically requested by the Client and agreed to by the Agency in writing.

Confidentiality

It shall be our duty as the Client’s agency not to discuss any confidential information entrusted to us by the Client without authorization. All studies and research done on behalf of the Client and paid for by the Client shall remain confidential to the Client.

Contract Term & Cancellation

This agreement is for described work only and is based upon acceptance by the Client within 30 days. The minimum term is six (6) months from the date of campaign launch, not the signing date. As a result, the duration of time dedicated to project work in preparation to launch marketing campaigns, such as design and development of creative assets prior to campaign activation, is not counted towards the minimum term. Early cancellation obligates the Client to pay 50% of the remaining unbilled services for the remainder of the current term, plus any outstanding balance due the Agency. This agreement renews automatically for a one (1) year term if not cancelled in writing at least thirty (30) days prior to the end of the initial six (6) month term and renews annually thereafter until cancelled in writing by the client with at least ninety (90) days written notice.

Obligation to Media & Suppliers

The Client authorizes the Agency to purchase and place advertising, and authorize media and production commitments for the Client, and to obligate the Client contractually or otherwise for the payment of such advertising, media and production projects. The Agency will service and bill the Client each month where payment is due the Agency. Once payment has been made to the Agency, the Agency assumes full financial responsibility for remitting payment to the media or vendors in a timely manner. If however, the Client fails to remit payment to the Agency, then financial responsibility for payment lies with the Client and not with the Agency.

Legal Liability & Indemnification

The Agency shall not be liable for delay, omission or error, in any advertisement or marketing communications in the absence of wilful fault or neglect. The Agency agrees to exercise its best judgement in the preparation and placing of all advertising and marketing materials for the Client with a view to avoiding any claims, proceedings or suits being made against the Client or the Agency. It is agreed however that the Client will indemnify the Agency against any loss we may incur as the result of any claim, suit or proceedings made or brought against the Agency based upon any advertising or marketing campaigns which the Agency prepared or managed for the Client based on information provided by the Client or published by the Client in the past. Likewise, the Agency will indemnify the Client against any loss the Client may sustain as a result of any claim, suit or proceeding made or brought against the Client caused by the Agency’s negligence.

Authorized Signature on Monday, November 22 2021 07:54:26 PMSigned by Anthony