Prepared by Green Dot Advertising — April 7th, 2020
Deliver a marketing program that generates awareness and sales leads for a time share dissolution campaign.
The objective is to generate awareness for AAOA and leads from frustrated time share owners seeking to exit their obligations. Research confirms these prospects search on Google to learn about qualifying conditions and legal implications related to exiting their time share contract. They are also likely to click on social media ads promising information about if they qualify or how they can legally exit.
Once prospects inquire, there is likely to be a sales cycle that lasts from a few days to several weeks prior to closing prospects. As a result, several digital touch points are necessary to run a successful, comprehensive and cost effective marketing campaign that not only generates leads, but also nurtures them with sufficient information to close the deal.
Prospects from all sources will be linked to a landing page when clicking on an either type of ad – search or social media. When a prospect converts via the contact form or a phone call, a series of automated emails is triggered to with information about how AAOA can help the prospect exit their time share contract. A total of four (4) emails are sent over a period of 7 – 10 days to support the sales team’s efforts to close the prospect.
Users that are linked to the landing page but do not inquire will be retargeted with display ads as they visit other popular websites and social media platforms that support ad networks. This tactic raises awareness among the target audience and provides a second and third at bat to convert the prospect.
Tracking, reporting and optimization of the campaign is included with the monthly services. Green Dot also provides inbound phone call tracking resulting from the ad campaigns and a comprehensive monthly reporting call with all stakeholders.
Google AdWords allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.
Targeting branded keywords, as well as keywords that indicate interest in existing time shares are likely of value. Testing the CPA against other channels is highly recommended.
Video ads can be placed on social media sites like Facebook, Instagram and YouTube where they can reach a wide target audience at a low cost, especially when compared to television placements. Research shows everyone from Millennials to senior business executives now prefers video over text and that video can increase conversions by over 65%.
Since the cost-per-click for medical marijuana certification is high, we strongly recommend retargeting landing page visitors for a period of one month. Digital display ads can used to retarget all prospects who visited the landing page but did not complete the desired action. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Emails can be used to nurture a lead and promote a specific service. Even in a crowded inbox, an email with a good subject line and relevant content will stand out and drive action. Green Dot has experience with a wide array of email marketing platforms including MailChimp, HubSpot, ActiveDemand and many more.
The program includes a series of emails that are triggered automatically once a prospect inquires via the landing page. Each of four (4) automated emails is sent 2-3 days apart from the previous message and the campaign is cancelled when a prospect is marked as closed in ZoHo.
Email Drip Series
Drip emails spaced out over a 2 week period while the prospect shops alternative solutions have been proven to increase response rates dramatically, thereby reducing overall marketing costs.
Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (landing page performance) and ActiveDemand to view a live campaign dashboard detailing the performance of the campaigns.
Green Dot publishes monthly reports detailing every lead that was generated, the source and the cost. We also review reports with clients by phone or via a virtual meeting platform.
Services include:
$1,500
Services include:
$1,000
One-time campaign setup fee includes:
$3,000
Your marketing services package includes:
$3,000 p/m
You set the budget
Search: $1,500 – $5,000 p/m
Facebook: $1,500 – $4,500 p/m
Retargeting: $250 – $500 p/m
Your content marketing services package includes:
$1,500 p/m
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Email Drip Creative | $1,500 | |||||
| Retargeting Ad Creative | $1,000 | |||||
| Campaign Setup | $3,000 | |||||
| Digital Marketing | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | |
| Content Marketing | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | |
| ActiveDemand - 5K | $250 | $250 | $250 | $250 | $250 | $250 |
| Monthly Totals | $5,750 | $4,750 | $4,750 | $4,750 | $4,750 | $4,750 |
To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.
Social Advertising & Page Management
Social Advertising
Advertising on social media allows you to laser target and reach those people most likely to find your product or service relevant, interesting and valuable. Placing ads on social channels is the best way to grow your followers and reach targets that are not already aware of your brand, but should be.
Using geographic, demographic and behavioral targeting we can pinpoint the most suitable targets and create awareness among time share owners to inquire about the option of existing their obligations. Social advertising inserts ads directly into the mobile newsfeed of targeted prospects and links them to the landing page to inquire.
Includes the Following:
Social Media Page Management
Page management on Facebook, and other social networks allows you to engage directly with your social community on a daily basis. Whenever there’s a sales cycle where prospects compare services or require trust to be built up prior to a transaction, social posts can be very helpful. This service includes fresh weekly posts, and creating the associated content.
Includes the Following: